Ever wondered why every engineering graduate waits to get into Infosys or TCS? Well, the answer may lie in how Infy and TCS have positioned themselves in the eyes of the candidate.
How does one brand a company culture or any intangible service? It is obviously difficult but the efforts are paid off in the end.
Some major benefits of employment branding are:
Stronger corporate culture
Competitive advantage
Long-term impact on recruitement
Increased volume of unsolicited candidates
Higher quality candidates
Higher offer-acceptance rates
More employee referrals
Higher retention rates
Increased employee motivation
Increased media exposure
Support for the product brand
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment