Emmay HR

Branding is something every organisation needs.But how do you brand a HR Recruitment firm. How does one make it stand apart from the hundreds of firms that are mushrooming across the city?
Emmay HR sure knows how to.For the uninitiated, Emmay HR is a consultancy into recruitment services.
It has a fresh chic international feel. Even a cursory glance through their website would leave you gasping for more.
They have a downloadable brochure on their website (www.emmayhr.com). Not many in this domain have it.
Their vision, mission statements are short and sweet:

mission
to impact lives
to transform human resource to human asset

ambition
to be the most trusted name in delivering workforce solutions

values
to know
to serve
to trust

Well thats the least every organisation wants. These people surely know how to get their point across.
Even their visiting cards say "Good to know you." They know exactly how to make a customer feel good.
Good going...Emmay !!

Eureka !!

I went recently to DHL corporate office in Bandra. Wonderful office, swanky interiors, sparkling floors, bright colours and immense professionalism.

What I found innovative is the way they tried to ingrain DHL's mission, vision, core values into their employees. So the million dollar question...What did they do?

Now, we all use the elevator umpteen number of times in our offices.And so do they. What if the time you spend waiting for the forlorn elevator teaches you something? That's what they did. The door of the elevator is painted with DHL's mission,vision and core values. Wow!

This is a better way to remind the employees about the purpose of their existence within their organisation than hanging posters around the office in places everybody loves to oversee.And twice better than reading out this statement loud in the induction programme when employees would love to grab 40 winks.

Its time for others think on DHL's lines.

Reflections

Now, this is straight from the horse's mouth.Err...I mean...straight from a company official. Vodafone has a unique way of advertising for referrals.
Mirrors in the washrooms have a poster saying: "We want someone like you."
Wow.....what a nice way to get more people to join your organisation !!